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Monster launches new DNA headphone brand

Monster may have ended its partnership with the Beats by Dr Dre brand, but now the company has teamed up with Viacom to launch the new Monster DNA range.

The Monster DNA headphones range is due to go on sale in Europe this month. There will be seven different versions, including on-ear models in black, white, cobalt blue and perfect teal for £170, as well as black and white in-ear versions at £80.

Viacom will provide a global platform for the Monster DNA headphones through its diverse entertainment brands, including Comedy central, MTV, Spike, VH1 and VH1 Classic.

Head of Monster Noel Lee says: "We're excited about what we have accomplished with next-generation sound with Monster DNA. Sonically they competely kick ass, yet still have refined sound qualities that all music lovers can appreciate."

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Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.