BT announces pricing for its Ultra HD sports package

Back in February, there was talk that BT was looking at offering UK customers a 4K Ultra HD channel and now the company has released all the details on its forthcoming BT Sport Ultra HD channel.

It forms part of BT's top TV package, Entertainment Ultra HD, and will launch on 2nd August with the FA Community Shield, followed by the opening game of the Barclays Premier League Season between Manchester United and Tottenham Hotspur on 8th August.

Sky TV customers, who have BT Broadband, will be able to add the BT Sport Pack to their service for an extra £5/month.

More than one Champions League will be shown at once, and BT TV viewers will get the benefit of being able to switch between these matches. They’ll also be able to access a ‘Goal Alert’ function, which will alert viewers when a goal is scored in any of the other matches being played. It’s presumed that Sky TV and Virgin Media customers will be able to view only the most popular match being shown.

A new BT Sport Showcase channel will make its way to Freeview, meaning non-subscribers can still access some content: a minimum of 12 Champions League matches and 14 Europa League matches.

The new BT Sport service will launch on 1st August.

A Sky 4K box was rumoured for release this year, though it seems BT has beaten the broadcaster to the punch for now.

MORE: 4K Ultra HD - everything you need to know

Max Langridge

Max is a staff writer for What Hi-Fi?'s sister site, TechRadar, in Australia. But being the wonderful English guy he is, he helps out with content across a number of Future sites, including What Hi-Fi?. It wouldn't be his first exposure to the world of all things hi-fi and home cinema, as his first role in technology journalism was with What Hi-Fi? in the UK. Clearly he pined to return after making the move to Australia and the team have welcomed him back with arms wide open.