Bose unveils SoundControl, its first-ever hearing aids

Bose SoundControl
(Image credit: Bose)

Bose's first hearing aids also happen to be an industry first. Because not only do the SoundControl wearables feature audio tuning tech similar to that used in the Bose QuietComfort Earbuds, they’re also the first FDA-cleared hearing aids you can buy direct to consumer. That means you don’t need a prescription, or an appointment with a doctor, an audiologist, or even a hearing test – you just buy them as you would a pair of wireless headphones.

They're aimed at people with mild to moderate hearing loss, with audio calibration being one of their standout features. Using the Bose Hear mobile app, you can tweak the volume levels, tone, treble, and bass so they sound right to your ears.

Unlike wireless earbuds, they’re not rechargeable. Instead, each earpiece takes a 312 zinc-air battery. Bose bundles eight batteries in with the device, with each lasting up to four days when used for 14 hours a day. The hearing aids are water-resistant to survive “light exposure to rain or water” and come with a carry case. 

Included is a 90-day risk-free trial, so you can always return them if you're not satisfied. Initially, they'll only be available in 5 US states: Massachusetts, Montana, North Carolina, South Carolina and Texas, although Bose promises a nationwide rollout will follow. They cost $849.95 (about AU$1200) and go on sale on 18th May.

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