Amazon confirms 4K streaming plans

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Amazon looks set to follow the lead of Netflix later this year by offering 4K streaming video content via its Prime Instant Video service.

The news was seemingly confirmed by Amazon Instant Video marketing director Russell Morris, who told PC Advisor that a team at Amazon was working specifically on bringing 4K video to its streaming service.

We already knew that Amazon was investing plenty of energy in to 4K video; the company confirmed at the start of the year that Amazon Studios would shoot all original content in 4K. So Amazon should be building a decent library of Ultra HD content, something sorely missing at the minute despite the number of 4K TVs on the market continuing to grow.

Joe Cox
Joe Cox
Content Director

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff and The Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).