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This is the best TV deal of the whole Black Friday / Cyber Monday weekend – and it's still available

Cyber Monday TV deals
(Image credit: Future)

Looking for a seriously special TV bargain this Cyber Monday weekend? The Award-winning 65-inch Sony X90J has hit its lowest ever price – and John Lewis customers can get it for even less.

The Sony XR-65X90J launched at a price of £1799, got a five-star rating from us at £1499, and dropped to £1399 at the start of this month. Now, John Lewis has dropped it to a new low of £1299, and My John Lewis members can take a further £150 off that price, taking it down to an incredibly low £1149. Not a My John Lewis member? Don't fret – you can simply sign up for free.

£1149 for an Award-winning 65-inch TV from Sony is a deal not to be missed, particularly as this is also one of Sony's 'Perfect for PS5' sets.

Today's best Cyber Monday Sony TV deal

Sony XR-65X90J 65-inch TV £1799

Sony XR-65X90J 65-inch TV £1799 £1149 at John Lewis (save £650)
This classy LCD/LED TV was already great value at its original price, so it's a real steal with this Cyber Monday deal. The price on page is £1299, but My John Lewis members can get a further £150 off. Non-members can simply sign-up for free.

In our opinion, the Sony X90J (and its X94J sibling) is simply the best, big, mid-range TV you can currently buy. We recently rated it at five stars and gave it a 2021 What Hi-Fi? Award to boot. 

This TV supports 4K at 120Hz out of the box and has plenty of content options thanks to the Google TV operating system. NetflixAmazon Prime VideoDisney+ and Apple TV are here in all of their 4K, Dolby Vision and Dolby Atmos glory.

A nice extra bonus for those who buy this (and any other XR-series Sony TV) is the built-in Bravia Core app, which streams blockbuster movies at bitrates higher than any other app and similar to those of a 4K Blu-ray disc. 

There’s an impressive level of contrast on display and colours are excellent throughout. Overall, the X90J delivers a picture that's cinematically warm and rich – and true to the Dolby Vision ethos.

The X90J is also one of Sony's 'Perfect for PS5' TVs, which means it recently got an update that enables Auto HDR Tone Mapping (which automatically optimises the HDR settings during your initial PS5 setup) and Auto Genre Picture Mode (which allows the TV to automatically detect whether you're watching a movie or playing a game and adjust settings accordingly). It will be getting VRR support via a future update, too.


Take a look at more of the best TV deals

Read our full Sony XR-65X90J review

HDR TV: what is it? How can you get it?

Tom Parsons

Tom Parsons has been writing about TV, AV and hi-fi products (not to mention plenty of other 'gadgets' and even cars) for over 15 years. He began his career as What Hi-Fi?'s Staff Writer and is now the TV and AV Editor. In between, he worked as Reviews Editor and then Deputy Editor at Stuff, and over the years has had his work featured in publications such as T3, The Telegraph and Louder. He's also appeared on BBC News, BBC World Service, BBC Radio 4 and Sky Swipe. In his spare time Tom is a runner and gamer.