Technics is finally launching its entry-level SL-100C turntable in the US over 12 months after it was first released in Europe.
As part of the brand’s game-changing SL range of decks, the SL-100C inherits many features of the popular Technics SL-1500C, which was itself a reinvention of the legendary SL-1200. Both models have the same iron-coreless direct-drive motor designed to avoid issues such as cogging and speed control, as well as a version of the company’s long-running S-shaped aluminium tonearm.
One of the key differences between the two is the price. At $1000 (£799, around AU$1737), the SL-100C is cheaper than its What Hi-Fi? award-winning predecessor by $200.
To achieve this affordable, entry-level price point, the SL-100C loses the phono stage of the SL-1500C and is also fitted with a different cartridge; in this case, Audio-Technica’s VM95C complete with a conical stylus plus an aluminium cantilever and coil.
The SL-100C features a high-rigidity cabinet and a high-damping insulator to help minimise vibrations. At the same time, Technic’s in-house developments in platter design are carried over with a two-layer structure combining deadened rubber and aluminium.
First launched in 1972, the SL-1200 quickly won fans amongst DJs and audiophiles for its durability, ease of operation and powerful torque, selling 3.5 million units. The SL-1500C followed in 2019 with many of the same traits but aimed purely at domestic hi-fi-enthusiasts without features such as strobe marks on the platter, stylus lamp and pitch control.
In a statement about the latest iteration of the SL turntable, Bill Voss, the US Business Development Manager for Technics, said, “With the ongoing success of the multi-award-winning SL-1500C, the new, more affordable SL-100C is poised to take the lead as the most desirable $1000 coreless direct drive turntable on the market.
“The SL-100C keeps the key performance attributes of the SL-1500C to reach a wider audience and is a welcome addition to the Technics Premium Class.”
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