Samsung confirms Amazon Prime Video will stream Premier League football in 4K

Samsung confirms Amazon Prime Video will stream Premier League football in 4K
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Besides the news that Samsung had launched a new 55in 8K QLED TV, there was another interesting snippet that slipped out of of its IFA 2019 press conference.

Samsung confirmed that Amazon Prime Video will be streaming some of its allocation of Premier League football matches in 4K this winter. We've been assuming this would be the case, ever since Amazon won rights back in June 2018, but this is the first confirmation we've had. We're just surprised it didn't come from Amazon!

In case you didn't know, Amazon Prime Video has the rights to all of the Premier League's matches on the 26th and 27th December 2019 plus the first midweek round of matches during the same month.

The exact quote from Samsung's spokesperson at the press conference is as follows: "Consumers in the UK can enjoy select [Premier League] games on our smart TV platform via Amazon Prime Video. Amazon will deliver this in 4K, but our Quantum Processor will upscale this to pristine 8K quality."

We assume Amazon won't be able to offer 4K streams of all the games simultaneously on the 26th and 27th, or during midweek, hence the use of the term "select matches". The second sentence just references watching the content on Samsung 8K TVs. 

We assume Amazon will make an official announcement about its offering closer to the time. Could there be a chance Amazon will add Dolby Atmos and HDR to its streams? Will the streams be available for any other markets besides the UK? Time will tell!


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Andy Madden

Andy is Deputy Editor of What Hi-Fi? and a consumer electronics journalist with nearly 20 years of experience writing news, reviews and features. Over the years he's also contributed to a number of other outlets, including The Sunday Times, the BBC, Stuff, and BA High Life Magazine. Premium wireless earbuds are his passion but he's also keen on car tech and in-car audio systems and can often be found cruising the countryside testing the latest set-ups. In his spare time Andy is a keen golfer and gamer.