Next-generation Dolby Atmos FlexConnect wants to kill the soundbar

Dolby Atmos FlexConnect
(Image credit: Dolby)

Dolby has unveiled new “FlexConnect” technology, designed to let TVs offer Atmos surround sound experiences wirelessly.

The FlexConnect tech was unveiled ahead of the IFA 2023 trade show in Berlin. It aims to let TVs connect to compatible wireless speakers and accessories to offer Dolby Atmos surround sound experiences without the need for complex placements or the need to run cables through the room.

Dolby claims the FlexConnect tech will work with various speakers, and theoretically remove the need to invest in a soundbar as the TV’s speakers will act as the central channel.

“Consumers shouldn’t have to move their furniture to experience better audio, but rather audio should adapt to them,” he said.

The tech sounds very interesting, and we’ll be excited to see how it runs when we get the first batch of sets with FlexConnect in for testing next year. Our only minor concern is that, traditionally, we’ve found TVs’ inbuilt speaker systems aren’t capable of matching even a basic soundbar’s performance.

We’ll be curious to see if Dolby’s smart tuning solution manages to get around this and if any compatible TVs manage to deliver the same level of performance we experience on the best Dolby Atmos soundbars we've tested as a result.

These are the best soundbars we've tried and tested

Alastair Stevenson
Editor in Chief

Alastair is What Hi-Fi?’s editor in chief. He has well over a decade’s experience as a journalist working in both B2C and B2B press. During this time he’s covered everything from the launch of the first Amazon Echo to government cyber security policy. Prior to joining What Hi-Fi? he served as Trusted Reviews’ editor-in-chief. Outside of tech, he has a Masters from King’s College London in Ethics and the Philosophy of Religion, is an enthusiastic, but untalented, guitar player and runs a webcomic in his spare time.