According to our esteemed colleagues on Stuff.tv, a certain Gene Muster, an analyst at investment bank Piper Jaffray, says Apple is set to introduce a subscription service for Apple TV.
Munster predicts that Apple TV's subscription service will cost between £18 and £25 for unlimited monthly access to Apple's library of TV shows.
Even more intriguingly, Munster also says the next generation of Apple TV will include a digital TV tuner and PVR (personal video recorder).
What's more, he believes Apple may even start selling flatscreen TVs running a variant of its OS X operating system. Sound mad? Well, if it comes true, you read it here first.