LG's panel company, LG Display, isn't only concerned with screen technology, as the company's "Crystal Sound OLED" television demonstrates.
This technology embeds a sound system in the panel itself, which it says makes for a more immersive experience. The sound is projected as if coming directly from the characters, rather than "off-centre sound from speakers", according to LG. These displays will come in 55in and 65in models.
MORE: CES 2017 – news, highlights, best new products
Wow! LG's new flagship W7 'Wallpaper' OLED TV is just 2.57mm thin and sticks to the wall with magnets #CES2017 https://t.co/4SddCpDrMD pic.twitter.com/YWFRxOaT9R