IFA 2010: Loewe's new range in full

We've just come from Loewe's press conference, where the company has announced a whole raft of new products and services for the end of 2010 and first quarter of 2011. We'll be going hands-on with the kit tomorrow, so will add updates (including pricing, with any luck) then, but scroll down now for the early details and pics.

The big news is that Loewe is introducing its first 3D TV, ingeniously titled 'Loewe 3D TV'. This will be an active shutter model with 400Hz and LED backlighting. It will also be available with an integrated hard disk recorder, which will be compatible with 3D content.

The 3D TV is expected to launch in the first quarter of 2011, along with the 3D Blu-ray player in the picture above.

Interestingly, the company is also doing previews of glassless 3D - more on that tomorrow.

The Art range of tellies is also being updated to Art LED, with the biggest new feature being, you guessed it, LED backlighting. As the name suggests, the Art TVs are designed to be very stylish, so edge lighting keeps the profile slim, and there's a new 'Mocha' colour option, as you can see from the pic.

The Art LED will be available in 32in and 40in sizes later this year, with a 46in version following in early 2011. The 40in and 46in models have 200Hz processing, and all have USB inputs for accessing videos, pictures and music via the MediaHome menu. You can also specify a DR+ version, which will add hard disk recording and MediaNet (more on that later).

As with the Art range, the Connect models are also being upgraded to Connect LED. Again, these are edge-lit models, and are available in 32in and 40in sizes, with the bigger of the two getting 200Hz processing. DR+ is standard here, and as well as recording TV, the Connect LED can act as a network server and client, distributing and accessing media right through the home.

Finally on the telly front is news that the Individual range is being expanded with the addition of 32in and 55in models, which flank the current 40in and 46in options. LED backlighting again features here, and while the 32in model has 'just' 100Hz processing, the 55in 'Individual Compose' boasts 400Hz.

The 55in comes with the 250GB DR+ hard disk, which can also be specified as an optional extra on the 32in, and there are loads of colour options (including custom colour matching for the insets) for you to configure your new telly.

Loewe is also going big on internet content with its MediaNet service, which has been developed in collaboration with Philips and Sharp. The web portal will contain a selection of internet sites that have been edited and optimised for large screens with CE-HTML.

You can expect video on demand (including BBC iPlayer), internet radio and information services to be included, and you can also access the full-fat internet using the Opera internet browser. MediaNet launches in November.