First your homescreen, now Amazon Fire TV is replacing your screensaver with adverts

Amazon Fire TV ad
(Image credit: Cord Cutters)

Amazon Fire TV users, your screensaver is about to be replaced by a full-screen advert.

In November, Cord Cutters News reported that Amazon planned to introduce video ads when you start your Fire TV – unless you quickly press something. 

Amazon confirmed with Cord Cutters that these latest changes are part of an update to its ‘Ambient Experience’, which displays art, weather, widgets, and now ads, when your display isn’t streaming. These changes have all been via server-side updates, which means no software update is required on the user’s end. 

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Staff Writer

Ainsley Walker is a staff writer at What Hi-Fi?. He studied music journalism at university before working in a variety of roles including as a freelance journalist and teacher. Growing up in a family of hi-fi enthusiasts naturally influenced his interest in the topic. Outside of work, Ainsley can be found producing music, tinkering with retro tech, or cheering on Luton Town.