We may still be waiting for technologies designed to give us screens just fractions of an inch thick, but for the moment Hitachi is setting new standards with its latest line-up - both LCD and plasma models are just 1.5in, or under 4cm, thick.
The company is using the annual Consumer Electronics Show to roll out what it calls its '1.5' range - a reference to that all-important depth dimension.
The new TVs will come in 32in, 37 in and 42in screen sizes, and as well as being very slim, they're light too - the 32in model waighs around 11kg.
Other benefits include:
- Full HD 1920x1080-pixel resolution
- 178 degree viweing angle
- Deep colour capability
- Anti-judder technology
- Advanced Dynamic Contrast
- Silent cooling technology