Bose to close all stores in Europe, North America, Japan and Australia

Bose to close all stores in Europe, North America, Japan and Australia
(Image credit: Bose)

In a week when Bang & Olufsen announced its third consecutive quarterly loss, suggestions another respected hi-fi firm may also be feeling the pinch have arisen, with Bose announcing plans to close its entire retail store footprint in North America, Europe, Japan and Australia. 

The company said the move was simply a result of changing buying habits, telling The Verge its products “are increasingly purchased through e-commerce”. 

Bose's first retail store opened in the US in Maine, 1993. After 27 years of operating standalone stores in locations throughout the US, and latterly the rest of the world (including a flagship store in London's Regent Street), all Bose stores in the four territories will soon close. 

“Originally, our retail stores gave people a way to experience, test, and talk to us about multi-component, CD and DVD-based home entertainment systems,” said Colette Burke, Bose’s vice president of global sales. “At the time, it was a radical idea, but we focused on what our customers needed, and where they needed it – and we’re doing the same thing now.” 

The timeframe for shop closures has been confirmed only as “over the next few months” and the firm hasn't made clear how many jobs will be lost as a result – although Bose says it's offering severance pay and outplacement assistance to employees being let go. 

It's not all bad news though. In other parts of the world, Bose says its stores will remain open, including approximately 130 stores located in Greater China and the United Arab Emirates, as well as additional stores in India, South Korea and Southeast Asia. 

Naturally, Bose products will still be carried by retail giants Amazon as well as Argos, Currys, Richer Sounds, Sevenoaks, Best Buy, Target, Apple stores, Crutchfield, other third-party retailers, and of course on the company’s own website. You just won't be able to walk under that big, bold "BOSE" sign, go inside and hold your own Bose kit auditions. 


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Becky has been a full-time staff writer at What Hi-Fi? since March 2019. Prior to gaining her MA in Journalism in 2018, she freelanced as an arts critic alongside a 20-year career as a professional dancer and aerialist – any love of dance is of course tethered to a love of music. Becky has previously contributed to Stuff, FourFourTwo, This is Cabaret and The Stage. When not writing, she dances, spins in the air, drinks coffee, watches football or surfs in Cornwall with her other half – a football writer whose talent knows no bounds. 

  • F8lee
    Seems sad but is understandable - my sense is that the vast majority of potential buyers aren't sophisticated enough to understand that reading reviews and spec sheets is no substitute for actually listening to systems and so buy based on trends or whatever tickles their fancies, like impressing others with their fancy new gear.
  • Maybe people are getting savvy and realise that Bose isn't hi-fi, just clever marketing of a life-style brand.
  • Mike Hunt
    Not before time. It's overpriced mediocrity.