New year, new TV? That's a great plan!
It might be tempting to wait for the new 2026 models, which will be announced in the coming days and weeks, but it's never a good idea to buy a TV when it first launches, because the pricing is just way too high.
- Sony Bravia 8 II 55-inch:
was £2499now £1619 at Richer Sounds - Sony Bravia 8 II 65-inch:
was £2999now £1979 at Richer Sounds
The general aim of this page is to bring you the best prices on the best TVs, so every deal you see below has been specifically picked by me, What Hi-Fi?'s TV & AV Editor, or one of my expert colleagues.
If it's listed below, it's a model we rate highly at a price worthy of your attention, so scroll down to find your new TV at the best price possible.
2nd January 2026
Manually checked all prices and hunted down new deals in the January sales, including a great price on the Philips OLED910.
BEST 42-INCH TV DEALS
Best 43-inch TV deals
BEST 48-INCH TV DEALS
BEST 50-INCH TV DEALS
BEST 55-INCH TV DEALS
BEST 65-INCH TV DEALS
BEST 77-INCH TV DEALS
BEST 83-INCH TV DEALS
BEST 98-INCH TV DEALS
When is the best time to buy a TV?
TV prices fluctuate massively over the course of a year, and knowing the best time to buy can be the difference between bagging a bargain and paying well over the odds. Generally speaking, there are three times of year that are best to buy a new TV: spring, big sales events and big sporting events.
Of these, spring is often the very best. This is because it's the time of year that all of the previous year's TVs tend to be sold with huge reductions so that space can be made for the new models that were announced in the January.
Generally speaking, TV improvements are fairly incremental from one year to the next, and you can usually save yourself hundreds, if not thousands, by opting for last year's model.
A word of warning, though: these are end-of-line models we are talking about, so when they're gone, they're gone. Wait too long for the very lowest price and you could end up missing out entirely.
If you don't want to wait until spring, there are three big sales events to mark in your calendar: Amazon Prime Day, Black Friday and Cyber Monday. Prime Day usually takes place around the middle of July, and the 2026 editions of Black Friday and Cyber Monday should be on 27th and 30th November, respectively.
While these sales events don't necessarily guarantee the very lowest prices you will see all year, you can be pretty sure of getting a deal that's at least good – and quite possibly great.
While slightly less obvious, big sporting events often generate big deals on new TVs. Think Wimbledon, the Olympics and, of course, football tournaments such as the World Cup, Euros and the FA Cup Final.
Recent updates
2nd January 2026
Manually checked all prices and hunted down new deals in the January sales, including a great price on the Philips OLED910.
1st December 2025
Manually checked all prices and hunted down new deals for Cyber Monday. Also added new deals for the LG G5, and two new 43-inch TV deals.
6th November 2025
New deals added for several models, and all other prices manually checked and updated
21st October 2025
New deals added for all of the What Hi-Fi? Awards 2025 winners, several dead deals removed, and all other prices manually checked and updated
MORE:
- Fancy a big screen? Check out the best 65-inch TVs
- Discover the benefits of Dolby Vision
- Classy OLED TVs that won't break the bank
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