Audio-Technica's marathon noise-cancelling cans can go for 90 hours between charges

(Image credit: Audio-Technica)

What do you consider to be a decent battery life figure for a pair of wireless headphones? 20 hours? 40 hours? 50?

Whatever your expectations, you'd struggle not to be impressed by the prospect of a massive 90 hours of playtime from your wireless cans. That's just what's being promised with the ATH-S300B, though, Audio-Technica's new ANC wireless over-ears that deliver nearly four days of playback from a single charge with noise cancelling switched off (and 60 with ANC on). For context, the Award-winning Sony WH-1000XM5 will give you 30 hours without ANC, while the more affordable WH-C720N cans will give you around 35 hours under the same conditions.

Hopefully, those mega numbers will be spent enjoying a pair of cans you actually want to listen to. Equipped with a pair of 40mm drivers, Audio-Technica claims that the ATH-S300B pump out a "powerful, full-spectrum audio performance" that "reveals stunning detail in every song over a seamless Bluetooth connection".

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ANC is, as hinted, on board, with digital hybrid noise-cancelling technology that aims to envelop listeners in a cocoon of sound, while a hear-through mode that allows noises in so that you're aware of your surroundings. For chatting on the go, the S300B are equipped with a built-in microphone for "crystal-clear calls", as well as hands-free voice control courtesy of Siri and Google Assistant.

The features don't stop there. Multipoint pairing lets you connect to two Bluetooth devices simultaneously, whereas a low latency mode is designed for gamers and streamers who want smooth, responsive audio for their video and gaming needs. There's even a rapid charging facility which offers around 2.5 hours of playback on a 3-minute top-up via USB-C.

The foldable S3000BT showcase a swanky terrazzo marbled pattern design alongside an ergonomic fit, all aided by on-cup touch controls for a more intuitive user experience. Plus, if you don't want to listen wirelessly, the new cans come with a 1.2m cable with a built-in in-line microphone for wired sessions.

The Audio-Technica ATH-S300BT are available now for £99 / €119 / $99 / AU$99 in either beige or black colourways.

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Harry McKerrell is a senior staff writer at What Hi-Fi?. During his time at the publication, he has written countless news stories alongside features, advice and reviews of products ranging from floorstanding speakers and music streamers to over-ear headphones, wireless earbuds and portable DACs. He has covered launches from hi-fi and consumer tech brands, and major industry events including IFA, High End Munich and, of course, the Bristol Hi-Fi Show. When not at work he can be found playing hockey, practising the piano or trying to pet strangers' dogs.