LG's 2024 OLED TV range has been revealed, and you could be forgiven for feeling a fairly strong sense of déjà vu. It's not that there aren't upgrades this year, because there are, including new and beefed-up processors (which themselves unleash new picture-processing features), 4K/144Hz gaming, a usefully tweaked operating system and a very appealing new entry-level B-series model. But the TVs all look the same as their 2023 equivalents and, processors aside, seemingly feature roughly the same hardware.
LG doesn't generally like to reveal full performance figures for its new models but, according to David Seperson, Director of Product Planning and Marketing, further performance upgrades are there.
He wouldn't be drawn on whether there are any upgrades to the panel hardware for the new G4, stating that that's a matter for LG Display (the panel-producing arm of LG, which is distinct from the TV-producing LG Electronics), but he did say that the G4's performance is "measurably better" than that of the G3 and that we "shouldn't assume that it's exactly the same".
As ever, it's the actual performance that matters, and whether "measurably better" translates to clearly, perceptually better remains to be seen, but I'm hopeful that the G4 is more of an upgrade than is immediately apparent.
There's further good news for smaller OLED TV buyers:
"In past years, we've always said that the 42 and the 48 couldn't get as bright. Well, that's sort of true – the larger sizes do get a little bit brighter – but we're very happy with the brightness of the 42 and 48".
That is, of course, fairly cryptic stuff, but I'm taking it to mean that the 42- and 48-inch versions of the C4 will be almost as bright as their larger siblings, and that will be very exciting news indeed for those who prefer a smaller TV – especially those very keen OLED gamers.
