LG sells 200 OLED TVs in three months in Korea; predicts "substantial numbers" in 2013

LG sells 200 OLED TVs in 3 months in Korea; predicts "substantial numbers" in 2013

LG has confirmed it has sold around 200 OLED TVs in Korea after pre-orders for its 55in set opened at the start of this year

LG has confirmed it has sold 200 OLED TVs since the company’s first 55in OLED TV went on sale in Korea.

The LG 55EM970V OLED TV opened for pre-orders in Korea in January before going on sale in February.

Originally unveiled at CES in 2012, the LG OLED TV is also now available for pre-order in the UK, having gone on sale at the start of March in Harrods, London for £10,000.

Around 100 sets were reported to have been pre-ordered after six weeks in Korea, and LG’s Home Entertainment ??? Hugo Shin confirmed at a briefing at LG HQ in Seoul today that 200 have now been shipped.

Shin said LG expects to sell “substantial numbers” of OLED and 4K Ultra HD TVs over the next 24 months, despite these initial slow sales.

Clearly very expensive now, Shin believes OLED TVs could be a similar price to existing high-end LED screen in as little as two or three years.

LG believes OLED TV offers particular performance improvements in terms of colours, contrast and viewing angle, plus at just 4mm thin, holds plenty of aesthetic appeal, too.

As well as this 55in flatscreen OLED TV, LG is continuing to develop curved OLED TVs, as first revealed at CES 2013.

LG OLED 55in TV

Bringing the cinema feel to TV screens, based on the curved screen of IMAX cinemas, LG says curved OLED TVs will deliver a more immersive experience as well as delivering the optimum viewing distance to every part of the screen.

LG has confirmed it has sold 200 OLED TVs since the company’s first 55in OLED TV went on sale in Korea.

The LG 55EM970V OLED TV (above) opened for pre-orders in Korea in January before going on sale in February.

Originally unveiled at CES in 2012, the LG OLED TV is also now available for pre-order in the UK, having gone on sale at the start of March in Harrods, London for £10,000.

Around 100 sets were reported to have been pre-ordered after six weeks in Korea, and LG’s director of home entertainment communications Hugo Shin confirmed at a briefing at LG HQ in Seoul today that sales have hit 200.

Shin said LG expects to sell “substantial numbers” of OLED and 4K Ultra HD TVs over the next 24 months, despite these initial slow sales.

Clearly very expensive now, Shin believes OLED TVs could be a similar price to existing high-end LED screen in as little as two or three years.

LG believes OLED TV offers particular performance improvements in terms of colours, contrast and viewing angle, plus at just 4mm thin, holds plenty of aesthetic appeal, too.

As well as this 55in flatscreen OLED TV, LG is continuing to develop curved OLED TVs, as first revealed at CES 2013.

Bringing the cinema feel to TV screens, based on the curved screen of IMAX cinemas, LG says curved OLED TVs will deliver a more immersive experience as well as delivering the optimum viewing distance to every part of the screen.

As for plasma sets, LG says it will keep making PDP TVs as long as there is consumer demand for them, but views them as a budget offering.
by Joe Cox

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Joe Cox
Content Director

Joe is Content Director for T3 and What Hi-Fi?, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for more than 15 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff, and the Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).