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Google Nexus family is a sell out on day one

Google has sold out of its new range of Nexus products, even though they have only been on sale for a day.

The LG-manufactured Nexus 4 smartphone became unavailable within an hour. The Nexus 10 tablet soon followed, as well as the 3G variant of the award-winning Nexus 7.

All that’s left is a 'coming soon' notice, along with an option to be notified of future availability.

It was a similar story in the US, where the Nexus 4 phone went on sale on the Google Play store, only to sell out in under 60 minutes.

With no sales figures we don't know exactly how big the interest is in Google's new Nexus products, but the 'initial stock' has clearly been snapped-up.

This is perhaps not surprising: Google has gone all-out, undercutting Apple’s far pricier alternatives. See below for a comparison:

Nexus 4 (16GB) £279 vs. Apple iPhone 5 (16GB) £529 = £250 difference

Nexus 7 (32GB, 3G) £239 vs. Apple iPad Mini (32GB, 3G) £449 = £210 difference

Nexus 10 (32GB, Wi-Fi) £389 vs. Apple iPad 4 (32GB, Wi-Fi) £479 = £90 difference

Running up to the Christmas period, Google has certainly shown that Apple’s grip on the tablet market isn’t quite as tight as it was this time last year.

That said, Apple shifted some 3 million new iPads on the first weekend of sales for the iPad 4 and iPad Mini, so it won't be too worried yet.

Look out for full reviews of the Nexus 4 phone and Nexus 10 tablet very soon.

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Joe Cox

Joe is Content Director for Specialist Tech at Future and was previously the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across print and online for more than 15 years, writing news, reviews and features. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung, reported from CES, the Bristol Show and Munich High End for many years, and provided comment for sites such as the BBC and the Guardian. In his spare time he enjoys mixing vinyl and cycling.