High-resolution audio has a new logo to help consumers “easily identify the highest quality digital music”.

The Recording Industry Association of America (RIAA) and its member companies have developed the new logo to identify music which meets the official criteria for high-resolution music. This is defined as “lossless audio capable of reproducing the full spectrum of sound from recordings which have been mastered from better-than-CD-quality music sources which represent what the artists, producers and engineers originally intended”.

The official standard for high-resolution audio was agreed in cooperation with the Consumer Electronics Association (CEA), the Digital Entertainment Group (DEG) and The Recording Academy Producers & Engineers Wing.

The logo will be used on music from digital music retailers in the US, Canada and Europe and is aimed to complement the current 'Hi-Res Audio' logo, currently licensed by the Japan Audio Society, that can be seen on products from the likes of Sony and Pioneer. 

To help make things even clearer for music buyers, the name and resolution of the digital file format will be displayed alongside the logo.

David Hughes, chief technology officer of the RIAA, said: “Digital enthusiasts want the highest quality version of their favourite recording that’s available, and the 'Hi-Res Music' definition and logo mark are useful tools to ensure they have as much information as possible so that they can enjoy an optimal listening experience.”

More after the break

MORE: High-resolution audio - everything you need to know


Graham Luke's picture

That the 'High Resolution

That the 'High Resolution Audio' bandwagon continues to trundle along in the face of empirical data (24-192 Music Downloads Are Very Silly Indeed) and common sense, is a testament to the marketing skills of those who must promote and sell the product and to the gullibility of those who buy it.

That's drinks alround, right...?

Andrej Župan's picture

CD made it to "High resolution" :-)

It seems marketing gurus finally made a 16 bit  CD a high resolution fomat, just because it is mastered from masters made in stuido quality 48/16bit. Which actually all are except for the true 96/24  and 192/24 which are rare and mostly reserved for unlistenable garb... some call music.

Congrats to marketing gurus on pulling another trick on naive and gullible to sell them same s..t with a higher price sticker.  




Chris Smallbones's picture

New High Res Audio Logo

What was wrong with the old logo? How does this new one overcome any confusion that a consumer might have? This new logo is plain ugly, I could have done a better job in Photoshop myself!! I'm all for High Res Audio and have several devices capable of playing it but the trouble I find is getting a hold of anything decent to listen too. Mostly High Res Audio is being aimed at Classical music lovers. Of course there will always be those that debunk the idea that High Res Audio is any better than say a normal MP3 or CD but hearing is believing and I'm not easily fooled by marketing gimicks. I guess mostly it comes down to the quality of equipment that you use, cheap speakers will sound cheap whatever you play through them.