Computer Supermarket.com certainly thinks it is, but then as the manufacturer and sole distributor, it would say that. Even so, at an eye-catching if slightly puzzling price of £153, it's fair to say that it's cheaper than anything we've seen before at this size.
Despite the name of the retailer behind it, this isn't just a computer monitor either. The NQ211 has an integrated analogue TV tuner, boasts a familiar 1366 x 768 screen resolution and claims a 1200:1 contrast ratio in to the bargain.
Slightly curiously, Computer Supermarket.com seems keen to stress that this screen actually measures a precise 20.1 inches diagonally - perhaps there's a cheaper 20in set available?!
Aside from that, all seems normal enough: video inputs include component, s-video, composite and DVI, and it's all presented in true, 16:9 widescreen aspect ratio. Heck, they even give you a remote control.
While you won't need a great deal of room to house the set, it can also be wall-mounted should you feel the need to truly tuck it away. After all, we're not quite sure whether it will look as "elegant" in the flesh as its proud manufacturer claims.
So is this TV more than just a loss-leading, headline-grabbing marketing gimmick? Who can say, after all, we've seen some genuinely impressive super-budget TVs and DVD players from the unlikeliest sources in the recent past - step forward Mogen and Tevion.
We'll be doing our damndest to get hold of one of these screens for review in our September issue ( in the meantime don't forget the August issue, out June 28th), where we'll be running down the very best budget small screens currently on the market.