Amazon Prime Day 2020 doesn't officially start until 12am PT on Tuesday, 13th October but the retail giant has already given buyers sneak preview of its top Prime Day TV deals.
We're expecting shoppers to be treated to big discounts on Sony and Samsung TVs come Prime Day, but Amazon has already started slashing the prices of a slew of smart TVs - including the Toshiba 43-inch Smart 4K UHD Fire TV Edition TV, which has already dropped to just $229.99. That's a saving of $100 on the MSRP.
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Toshiba 43in Smart 4K UHD Fire TV Edition TV
Amazon frequently discounts this 43in 4K TV but it's going all out for Prime Day and slashing the price by $100. For a budget TV with HDR support and Alexa voice controls, this is a very sweet deal indeed.View Deal
Can't wait for Prime Day? The likes of Best Buy, Walmart, Target and Crutchfield are already trying to tempt buyers with their own Prime Day TV deals.
Crutchfield has opened its account with this zinger: a massive $400 off the 65in Sony XBR-65X900H. Boasting a 120Hz refresh rate and a 4K upscaling, this 2019 flagship will deliver a cinematic picture worthy of your favourite movie.
And though it's not technically a Prime Day deal, Amazon has slashed a cool hundred bucks off this 43in Insignia NS-43DF710NA21 Smart 4K UHD Fire TV Edition (was $299, now $199.99).
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