WiMP to launch TIDAL CD-quality music streaming service

TIDAL is a new service from WiMP HiFi, the Swedish music streaming service that has a loyal following in Scandinavia but has never made it to the UK.

Similar to rivals on the market, it's a monthly subscription model for as much music as you could wish for. It's set to cost £20/month ($20 in the US) when it launches "this autumn", and will take on the only other CD-quality streaming service, Qobuz (which sadly looks to be in some financial difficulty).

CEO Andy Chen said: "TIDAL reflects our mission to deliver the highest quality music streaming service. From making sure there’s no loss in sound quality to telling the stories behind the creation of the music, we aim to maximise the listening experience.

"We are catering to people who really appreciate the quality things in life, whether that is music, sound or lifestyle, because quality should not be compromised and because music fans now demand more from their music service."

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff and The Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).