Skip to main content

Spotify appears to be considering a podcast-only subscription

Spotify considering $3 a month podcast-only subscription service
(Image credit: Spotify / Google)

Spotify wants to make it easier to binge on podcasts – but only podcasts. The music streaming giant seems to be considering launching an all-you-can-eat monthly podcast subscription service.

The streaming service recently sent out a survey to its users asking for their feedback on four potential podcast subscription plans, as tweeted by Variety chief analyst Andrew Wallenstein.

The cheapest plan ($3 per month) would offer "access to exclusive interviews and episodes" and be supported by adverts, while the most expensive ($8 per month) would reward users with "high quality original content" and no ads. None of the plans would apparently include premium music; it would be strictly spoken word.

Spotify is already a major player in the podcasting game, having announced plans to invest over $400 million in podcasting. Last year it purchased podcasting producer Gimlet for around $200 million, and signed an exclusive deal with The Joe Rogan Experience said to be worth $100 million. 

It has even begun to challenge Apple in the race to become podcasting's answer to Netflix. According to a recent Midea survey, “In Q2 2020 42 per cent of podcast listeners used Spotify, 10 points ahead of Apple in second place."

So far, there's no official word on whether Spotify will go ahead with its podcast-only subscription plans. In a statement to The Verge, the company said:  "At Spotify, we routinely conduct a number of surveys in an effort to improve our user experience. Some of those end up paving the path for our broader user experience and others serve only as important learnings.”

MORE:

Music streaming services battle it out: Spotify vs Tidal

At last, you can finally stream Spotify from Apple Watch without your iPhone 

Listen to 20 of the best Podcasts on Spotify 

What Hi-Fi?

What Hi-Fi?, founded in 1976, is the world's leading independent guide to buying and owning hi-fi and home entertainment products. Our comprehensive tests help you buy the very best for your money, with our advice sections giving you step-by-step information on how to get even more from your music and movies. Everything is tested by our dedicated team of in-house reviewers in our custom-built test rooms in London and Bath. Our coveted five-star rating and Awards are recognised all over the world as the ultimate seal of approval, so you can buy with absolute confidence.


Read more about how we test