The compact Walkman weighs just 98g, and comes in five bright colours: viridian blue, cinnabar red, charcoal black, lime yellow and bordeaux pink.
Battery life is impressive: you get up to 45 hours when listening to MP3 files, or up to 30 hours if you're listening to full-fat hi-res tracks.
It comes with 16GB storage on board, but those with large music libraries will be happy to hear that you can expand that memory thanks to a microSD card slot.
Sony's proprietary S-Master HX digital amplifier powers the NW-A35, which also features a 3.1in touchscreen and side buttons for controls. There's also Bluetooth with NFC (Near Field Communication) so you can easily connect to wireless headphones.
There's a slight variant of this model, the NW-A35HN, which is identical to the A35 in every way, but comes bundled with a special pair of noise-cancelling, in-ear headphones.
There's no mention of pricing just yet, but we'll be sure to let you know once we get more information.
The new NW-A35 Walkmans will be available in Europe from February 2017.