On sale from next month, this is Sony's latest twist on the bedside clock radio. And we mean twist: the ICF-C717PJ's side-mounted projector is adjustable to beam the time read-out onto walls or the ceiling.
There's a built-in AM/FM tuner with 30 presets, twin alarms, and a 3.5mm jack lead to connect to iPods and other portable devices. And the unit can also lull you to sleep or wake you with a choice of 'five soothing sounds from the natural world'.
At the push of a button, you can choose between 'crisp, digital recreations of the undersea world, waves, mountain brook, rainfall or birdsong to suit your mood'.
There's even a thermometer built-in, to check that your bedroom is at the best temperature for sleeping, and a battery back-up in case the power is interrupted.