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Radioplayer attracts 5.7m listeners in first month

Radioplayer

Radioplayer, the new online radio service backed by the BBC and commercial stations, attracted 5.7 million listeners during its first month of operation in May.

Launched eight weeks ago, Radioplayer claims 5.7 million unique listeners tuned in 22.5 million times in the four weeks from April 25th, according to its own figures.

Radioplayer is working with radio industry audience measurement body Rajar to validate its usage figures, according to MediaGuardian.

Internet radio attracts 4.7 million listeners a week – representing 3.1 per cent of all listening – according to Rajar.

Michael Hill, Radioplayer managing director, says: "Growing digital radio is a long game, but we now have two magic ingredients. A simple, consistent Radioplayer with millions of users, and an industry working collaboratively on its digital future. It's a great start."

Radioplayer is expected to unveil mobile applications for the iPhone and iPad later this year.

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Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.