We talk to Vern Smith, director of product development at Monster, on the new Monster products for 2015, from headphones to wireless speakers, and the ever thorny issue of HDMI cables...

Smith talked us through the key new products from Monster for the year ahead, while also tackling the ongoing scepticism around digital cables.

Speaking on the International News Stage at CES 2015, Smith firstly told What Hi-Fi? that the company's new cables were ready for the future of TV, from 4K to 8K: "When you see 4K and Ultra HD now, we're really just in the beginning of it... It's all about more data, the new black platinum cables from Monster have the most gigabits possible, the biggest pipe and we are ready for up to 8K. 

"If ever technology exceeds the capability of one of our premium models that has the 'Cable for Life' badge, we will replace it. But it's ready right now as frame rate increases, depth of colour... 4K is going to continue to get better and require more data so Monster's HDMI program is continuing to push the limits of what is possible."

What's more, the new cables have indicator lights to let you know exactly what your system is showing. Smith continued: "LED indicator lights that are on the hood of the cable... ensure that the consumer is really getting 4K. There's a light for 4K, for HD 1080p and for standard-def."

And how does he answer those who say expensive HDMI cables don't make a difference? Smith told us: "We get that question a lot... The Monster cables are backed-up by science and measurement: more data can go through them. A lot of today's components are 'down-resing' whether a consumer knows it or not. 

More after the break

"If that source doesn't think the display will take it, it won't put out the maximum signal or it will do some automatic down-resolution. In the early days of HDMI you would get a blank screen, they've made the products now so more often they put out less data so at least the consumer doesn't get a blank screen but they're not getting all the resolution. And it really matters on longer lengths [of cable]."

You can watch the full interview above.

See all our CES 2015 videos on the What Hi-Fi? YouTube channel. 

Comments

Norris Cole's picture

Laughable

HDMI comments made on this video are really funny.

The analogy between Z-rated tyres and HDMI.......what...what...what....what...????????!?!!!!!!!?!?!?!

I guess they were pumping too much oxygen into the room.....

Wacko

ikonos44's picture

Smouldering trousers?

'More data can go through our cables' - brilliant. What about the gold-plated connectors? Do they make the 1s and 0s clearer?

magicrabbit's picture

Pathetic

I am using Monster cables on my old Espon printer.

All I can say is that my ancient printer is reborn thanks to these brilliant Monster cables: the black color has never been so black, the red is so red, and the yellow is perfectly yellow. My Espon now delivers tons of information that I could not see before. 

It's actually like 'more data could go though these cables'...

Like if the 0 were really 0, and the 1 were really 1.

I absolutely do not regret my purchase and of course I usually swallow hook, line and sinker.

plc's picture

What's an Espon printer?

What's an Espon printer?  Is that like an 'Epson' printer but where all the words on the printout are misspelt?

tinkywinkydipsylalapo's picture

magicrabbit wrote:I am using

magicrabbit wrote:
I am using Monster cables on my old Espon printer.

All I can say is that my ancient printer is reborn thanks to these brilliant Monster cables: the black color has never been so black, the red is so red, and the yellow is perfectly yellow. My Espon now delivers tons of information that I could not see before.

Well done magicrabbit: that's hilarious. Never ever seen that joke made before.

 

Crossie's picture

Monsters

Please can we have a link to the science and measurement.

Thank you.

joserui's picture

Magnificient

If everything is so much better, and monster users are so discerning, why the lights man? Can't you tell the difference between 4K, HD 1080p and standard-def passing through a magnificent monster cable?

Highway's picture

Face

I am amazed how the interviewer can keep a straigh face when presented with so much verbal snake oil. This chap from Monster needs to take time to get all of the techical data on their website with independant verification.

...and led's on cables to indicate resolution!! madness.