Philips tech promises to solve 95% of OLED burn-in issues

In-development Philips tech solves 95 per cent of OLED burn-in issues
(Image credit: Future)

During the recent launch of Philips's TVs for the first half of 2020, we were treated to a brief look at some model non-specific features that are in development for future televisions. The most interesting of these was a new logo identifier designed to reduce the chances of burn-in on OLED panels.

While the regularity and seriousness of OLED burn-in is often overstated (usually by manufacturers who don't produce OLED sets), the fact is that OLEDs absolutely can suffer from burn-in, and that it's usually fixed, static images such as logos that are the cause. This new logo identifier is designed to almost entirely eradicate the issue.

Once enabled, it scans whatever's currently playing for any static images and carefully maps them using a series of little squares. Once identified, it applies a localised dimming effect that prevents the logo from causing an issue for the panel.

Truth be told, in action the precision of the scanning seemed a little at odds with the much larger area of screen that was subsequently dimmed, but that may have been more noticeable to us on account of Philips speeding up the process for the purposes of the demonstration. At home, the dimming will apparently be more gradual and perhaps therefore less noticeable.

Besides, even if the area dimmed is a little larger than the scan might suggest, its efficacy could still win it lots of fans. Philips's Danny Tack says he's been developing this for a long time (and has broken a lot of OLED TVs in the process) and that it solves 95 per cent of burn-in issues.

Unfortunately, the feature won't be coming to any current Philips models, or even the freshly announced OLED805/OLED855, as it apparently requires more advanced processing. We'd wager that it will make an appearance towards the end of 2020 or start of 2021, either on board an as yet unannounced flagship 4K OLED model or the company's first 8K OLED.


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Tom Parsons

Tom Parsons has been writing about TV, AV and hi-fi products (not to mention plenty of other 'gadgets' and even cars) for over 15 years. He began his career as What Hi-Fi?'s Staff Writer and is now the TV and AV Editor. In between, he worked as Reviews Editor and then Deputy Editor at Stuff, and over the years has had his work featured in publications such as T3, The Telegraph and Louder. He's also appeared on BBC News, BBC World Service, BBC Radio 4 and Sky Swipe. In his spare time Tom is a runner and gamer.

  • Ragworm
    Seeing as how it's the broadcasters who are mostly to blame with their little logos, wouldn't it be much easier for them to fix? All they need to do is move the logo slowly across the screen.

    Perhaps we should sue them for the replacement costs of our OLEDs? A class action coordinated by a leading HIFI magazine might get their attention.