Cyrus raises £50,000 in one day to fund SoundKey DAC

Last month, Cyrus announced it would be turning to Kickstarter to help fund the production of its new SoundKey micro DAC. The project went live on 1st July and has already surpassed the £50,000 goal. Cyrus says it managed to raise the full amount within the first few hours of going live.

At the time of writing, the project has raised nearly £65,000. Cyrus has outlined a number of new funding goals on the Kickstarter page, with each goal 'unlocking' a new colour finish. The current finish is black, with blue being unlocked at £70,000. The SoundKey will be made available in a champagne finish if it reaches £100,000.

The Kickstarter campaign (here) will stay live until the end of the month, with backers able to secure a SoundKey DAC for 30% less than the retail price.

Designed to be a DAC for smartphones, Cyrus claims the SoundKey will score over rival products because it has ultra-low power consumption, so won’t drain your smartphone’s battery as quickly as some other devices. The SoundKey will draw only 50mA current from the phone, around half that of rival products.

Audioquest arguably pioneered the micro DAC and launched its own phone and tablet-compatible DAC earlier this year, the DragonFly Black (£89).

MORE: What is a DAC? Everything you need to know

Cyrus managing director, Simon Freethy, explained the reasons for choosing Kickstarter: “There’s a whole new generation of music lovers who just don’t know how good the music on their phones can sound, as it’s let down by the low-quality DACs and amplifiers employed in the phone. The Cyrus engineers, using their 30 years’ experience building products that provide a better music experience, have come up with a world-beating solution in the diminutive SoundKey.”

You can register your interest on the SoundKey microsite and pre-order one on Kickstarter by pleding £69. The project will run until 30th July, with shipping expected to be in November.

MORE: Best DACs 2016

Read all our DAC reviews

Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.