Amazon planning "high-end hi-fi" range with Alexa voice control

Not content with its existing range of Alexa voice-controlled speakers such as the Dot and Echo 2, Amazon is now gunning for the hi-fi market proper according to CBNC.

An entire family of new Alexa-controlled products is apparently in the wings, including an amplifier, receiver and subwoofer. Oh, and a voice-controlled microwave.

Details remain scarce at this point, but CNBC reports there could be eight new Alexa devices by the end of this year, including an in-car gadget.

Amazon has already had huge success with its existing speakers such as the Echo 2

Amazon has already had huge success with its existing speakers such as the Echo 2

Following hot-on-the heels of Amazon's recently released Fire TV Cube video streamer, a fusion of its Amazon Echo speaker and Fire TV stick, it seems the US retail giant is leaving no stone unturned in its quest to become the de facto standard for voice control in the home - and the car.

We're intrigued to know what Amazon's definition of "high-end hi-fi" will turn out to be, but given the success of its existing range of audio products, anything's possible.


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Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.