The deal celebrates the one-year anniversary since the launch of its music streaming service in the UK and leads nicely into Black Friday.

From today, and for a limited time, new customers to Amazon Music Unlimited can get three months' membership to the ‘Individual Monthly Plan’ (not the alternative ‘Family Plan’) for just £0.99.

For the following months, the monthly price returns to the standard £9.99 (or £7.99 for Amazon Prime members).

While our four-star review of the service highlights the fact Spotify and Tidal have more comprehensive discovery features and interfaces, Amazon’s rival service remains a strong contender with a huge catalogue – and one that’s particularly attractive for those already in the Amazon fold.

After all, owners of Amazon’s Alexa-powered Echo speakers and Fire TV streaming sticks can simply use voice control to access the streaming service.

And who can argue with three months access to 40 millions songs for less than the price of a pasty?

More after the break

Naturally, this is the first Amazon Black Friday deal of many, and you'll be able to keep track of all the best deals from Amazon on Black Friday and many other retailers on our Best Black Friday deals page.

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