IFA is in full swing and we're here with Hisense getting the lowdown on all things Mini LED. The OLED alternative is being championed by Hisense, and apparently for good reason, as it has been touting its benefits over OLED.
In a breakdown of its 2023 line-up (including the U8K, U7K and E7K Pro, all of which we have reviewed), Hisense noted that there's only one OLED model in its current UK lineup, instead opting to outfit its "Hero" products with its version of Mini LED, dubbed ULED. To us, this seems to be at odds with practically every other TV manufacturer's game plan, which mostly involves striving for high-end OLED flagship models. Hisense isn't interested in following the crowd however, instead they're working with Mini LED to better suit their aims.
In a quick briefing given by Wood Bi of the product planning team at Hisense, we learn that it considers the benefits of Mini LED and the shortcomings of OLED enough to make the former screen technology the better of the two. While he did admit that OLED is better in regards to viewing angles and contrast, his counterpoint centred on the issue of burn in and brightness.
While burn in is still a considerable issue for many OLED units (who wants to ruin their expensive TV?) many manufacturers are taking steps to mitigate this. We think it's a valid concern, but perhaps not deal breaking.
Even the newer upgraded OLED panels can't match these figures (yet), making Mini LED the preferable technology if brightness is your main concern – as it is Hisense's, it would seem.
