Amazon Super Bowl ad hints at new Alexa voices

In a new Amazon ad set to play at the Super Bowl - which you can watch here - Amazon hinted its smart speakers (and clocks) might get a new voice.

We watch a woman asking her Echo Dot speaker about the weather, but when Alexa starts to reply it coughs before going silent. We then cut to a news reporter talking about how Alexa has "lost her voice", and then a worried Jeff Bezos being told "the replacements are ready".

Amazon's smart clock, the Echo Spot, is coming to the UK this month

Adam was a staff writer for What Hi-Fi?, reviewing consumer gadgets for online and print publication, as well as researching and producing features and advice pieces on new technology in the hi-fi industry. He has since worked for PC Mag as a contributing editor and is now a science and technology reporter for The Independent.