If you're after a TV bargain on Amazon Prime Day, Hisense TVs are likely to appear in your search. Delivering more affordable options than those offered by the Big Players (LG, Sony, Samsung, Philips and Panasonic), the sets certainly look like good value on paper.
What was once something of an also-ran brand, certainly in the UK and America, Hisense has since made big moves in the past year or so - it was an official sponsor of the 2018 FIFA World Cup and is lined up to sponsor the Euro 2020 tournament too.
It may still have some catching up to do to compete with the reputation of its peers, but it still takes up a fair amount of real estate on Amazon, and is often a go-to for attractively priced 4K TVs, regardless of any deals. With Prime Day on the horizon, we're expecting more than a couple of offers to tempt us.
So with the brand making a big play for the UK market, are Hisense TVs worth buying this Prime Day?
Yes, if you’re looking for a 4K bargain
Those on a limited budget looking for a 4K TV bargain should consider it - as long as expectations are managed. You probably shouldn’t expect the same picture and usability sophistication of (albeit probably pricier) LG, Sony, Samsung or Panasonic TVs.
In our experience, Hisense has scored average to good, with the last big-screen set we reviewed, the 2018 H65AE6100UK, getting four stars and a pat on the back for its picture quality and feature set.
We did note it wasn't the best advert for 4K HDR material though, due to limited brightness and middling black depth - but that is the case for many more affordable 4K TVs.
…or a small TV
While Hisense is great for getting a big screen at a cheap price tag, its slightly smaller, (even) cheaper TVs offer great value too. Previously we have tested the 43in H43AE6100UK, dubbing it "one of the cheapest, most cheerful 4K TVs around". High praise indeed...
HDR performance once again falls down compared to pricier sets, plus it suffers from weak blacks and tinny sound, but with an overall balanced, detailed picture and great feature set, it still feels like a bit of a bargain.
What about the current Hisense 4K TV deals?
While we wait to see what shows up in Amazon Prime Day's TV deals, we can get a good indication of what we can expect by looking back at what got discounted on Black Friday.
The AE6100, as reviewed above, and A6600 both showed up with considerable savings, and the 50in version of the AE6100 is already available at a knockdown price.
A hefty discount would mean a Hisense TV makes a lot of sense. With 4K Hisense TVs pretty cheap already, any considerable discount could have you picking one up for as little as a few hundred quid, and at a pretty decent screen size too. Not many TV brands are reaching those prices, that’s for sure.
All of Hisense TVs are built on the Vidaa smart TV platform, offering Amazon Prime, Netflix and YouTube, and feature two HDMI inputs compatible with 4K/60fps. So they're not short on the necessary tech or features, either.
We'll be rounding up the best TV deals from Prime Day on 15 and 16 July on What Hi-Fi?, so if you can't bear trudging through the deals yourself, we'll be here to help you make the final buying decision. Based on our more recent reviews, if you're on more of a budget than the big-name brands will allow, having a Hisense TV on your shortlist might not be a bad idea at all.