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Should you buy a Hisense TV?

Should you buy a Hisense TV?
(Image credit: Hisense)

If you're after a bargain TV, Hisense TVs are likely to appear in your search. Delivering more affordable options than those offered by the Big Players (LG, Sony, Samsung, Philips and Panasonic), Hisense TVs certainly look like good value on paper.

What was once something of an also-ran brand, certainly in the UK and America, Hisense has since made big moves in the past year or so; it was an official sponsor of both the 2018 FIFA World Cup and the delayed Euro 2020 tournament.

The 2020 Hisense TV line-up includes the likes of the H9G, a 4K ULED Quantum Dot Android TV at a budget price. More recently, the company has unveiled a feature-packed 2021 TV range featuring the flagship U9DG, a unique ‘dual cell' display, and the U6G, an affordable Quantum Series ULED set in a range of sizes. 

The Chinese brand is even making its 8K debut with the U800GR, which is set to be the first 8K TV operating the Roku TV platform. The 75-inch set offers AI upscaling of 4K and HD content, and sports Dolby Vision, Dolby Atmos. It's due out in 2021, priced at $3199 (around £2300).

It may have some catching up to do to compete with the reputation of its peers, but Hisense certainly takes up a fair amount of real estate on Amazon in both the UK and US, and is often a go-to for attractively priced 4K TVs, regardless of any deals. And when the deals do strike, Hisense sets are usually included, so you could bag yourself a stone-cold bargain. 

But are they worth a look in the first place? Or would even a low-cost set be a waste of money? Let's find out.

Yes, if you’re looking for a 4K bargain

Should you buy a Hisense TV?

Those on a limited budget looking for a 4K TV bargain should consider it - as long as expectations are managed. You probably shouldn’t expect the same picture and usability sophistication of (albeit probably pricier) LG, Sony, Samsung or Panasonic TVs.

In our experience, Hisense has scored average to good. In 2019, we reviewed the H55O8BUK OLEDTV and gave it four stars and a pat on the back for its simple operating system, inclusion of most major apps and its sharp, detailed picture. This Hisense OLED was only let down slightly by weak motion processing and a comparative lack of detail.

Hisense decided to ditch OLED for 2020, going for ULED tech instead. It didn't work out quite so well for the Hisense 55U7QFTUK which we only rated as a three. Critical flaws in motion handling and 4K detail undid much of the good work on colour, HDR and tonal control.

We've not had a chance to test more recent US ULED models such as the 2020 Hisense H8G and H9G, as well as the 2021 U9G, U8G and U6G, but these quantum dot technology TVs and generally range in size from 50-75 inches.

The H8G is a 4K Quantum ULED capable of up to 90 local dimming zones and 700-nits peak brightness. The H9G delivers up to 180 local dimming zones and 1000-nits peak brightness and has a 120Hz native panel and Far Field Voice Control. Both of these ULEDs support Dolby Vision HDR and Dolby Atmos sound too and start in the region of $450.

Right at the other end of the Hisense TV market, are the Hisense Roku TVs. We love the extremely affordable Hisense R50B7120UK Roku TV which won itself all five stars in review. It's one of the very best budget TVs we've tested and is available in sizes from 43-65in, plus it comes with the benefit of Roku's excellent smart platform. The US versions for 2020 are the Hisense R8 and R6 Roku TVs.

At this super-low price, you don't get all the nuance of a mid-range or flagship set but there's plenty of punch, excellent features and, in the case of the R8 and R6, Dolby Vision support . They're a very useable, excellent value proposition.

If you'd rather aim a little higher, then Hisense also has a range of reasonably priced LED TVs which sit in between the ULEDs and the Roku TVs. We haven't had a chance to get them into our test rooms as yet but there look to be competitive deals on the 2020-launched 7400 and 7500, particularly at the big screen sizes. They're currently available at John Lewis and Currys in the UK.

…or a small TV

Should you buy a Hisense TV?

While Hisense is great for getting a big screen at a cheap price tag, its slightly smaller TVs offer great value too. Previously we have tested the 43in H43AE6100UK, dubbing it "one of the cheapest, most cheerful 4K TVs around". High praise indeed...

HDR performance once again falls down compared to pricier sets, plus it suffers from weak blacks and tinny sound. But with an overall balanced, detailed picture and great feature set, it still feels like a bit of a bargain.

This old set is harder to track down now, though. The most recently replacements are not models we've tested yet but look out for the 43in Hisense 43AE7400FTUK in the UK which comes with Freeview Play, Dolby Vision and Alexa built-in, all at a very reasonable price.

There's also the 43in version of the Roku TV from above, the Hisense R43B7120UK which will be good if it's anything like the 50in version. If you need to go smaller still, then the 40in Hisense 40A5600FTUK appears to be the best option. Do note that it's Full HD only and not 4K at that panel size.

In the States, the Hisense H4 Roku TV goes down to 32in and looks to be worth a shot at the budget end of things.

...or a huge TV

For those looking for a 75in picture or more, Hisense offers some interesting options. Again, these are not models that we've tested but, if scale is what you want, then it's hard to argue with some of these price.

The most reasonably price of all is the biggest panel model of the mid-ranged Hisense A7100F series. The 75in Hisense 75A7100FT is a 4K HDR TV with the Hisense VIDAA U OS. In the UK, the app offering is bolstered by the catch-up services on Freeview Play. It also has Alexa built-in.

The nearest US equivalent is the Hisense H65 series Android TV which comes in a 75in and 85in version. At the time of writing, the best prices on these are at Best Buy for $640 and $1700 respectively.

If you want to go bigger still, then this is where the Hisense L5 laser TVs come into  play. Rather than TVs, they're actually 4K UST (ultra short-throw) laser projectors that come with both the UST module and the projector screen in the box. That box also includes a set of 30W Dolby Atmos speakers for your sound although we'd advise attaching an external speaker of sorts to the HDMI ARC on the rear for some sonic scale to match the picture.

We've not tested the Hisense L5 laser TVs but, whether in the 80in or 100in size, they offer a relatively cheap solutions compared to other UST laser machines.

What about the current Hisense 4K TV deals?

Hisense TVs aren't pricey to begin with, so when it comes to sale time, they can be very attractively priced indeed. Here are some of the best deals around right now in both the UK and US.

Hisense TV UK deals

55in Hisense R55B7120UK Roku TV 4K HDR £375 at Argos
Pick up a big screen TV with one of the smartest platforms around for under £400. There's a 2 x 7W speaker system, 3 x HDMI and access to just about any app you need. If it's anything like the 50in R7 we tested, then this is a killer TV.

43in Hisense H43B7100UK 4K £399 £324 at Amazon (save £75)
This Freeview Play-loaded TV comes in a few sizes but the big value is at 43 inches. It's HDR-enabled and has all the basic catch-up apps. If you need a set more fully-featured then go for the Roku TV above.

65in Hisense 65AE7400FTUK 4K £899 £650 at Argos (save £250)
Save an enormous £300 on this very reasonably priced 65in LED TV. It supports Dolby Vision and other HDR standards, has 4 x HDMI 2.0 ports and a Freeview Play tuner too. Not one we've tested but certainly looking good on paper.

75in Hisense 75A7100FTUK 4K £999 £897 at Amazon (save £101)
Big TVs like this are normally well above the £1000 mark. You'll struggle to find so many panel inches for less. No promises on the performance of this one but it's certainly all set for scale.

100in Hisense 100L5FTUK £4000 £3699 at Amazon (save £300)
This discounted laser TV offers a complete home projector system in a box. The price includes a wall-mountable ALR screen and the projector has a 30W sound system built in. Big screen viewing, here we come...

Hisense TV US deals

32in Hisense 32H5500F LED TV $249 $199 at Best Buy (save $50)
This small-screen Hisense offers the Android OS, Google Assistant and DTS Studio Sound. Android TV brings Netflix, Vudu, YouTube, Google Play Movies and Google Play Music. It's HD Ready rather than Full HD or 4K, though.

55in Hisense 55R8F 55in 4K Roku TV $549 at Amazon
No discount, just a great price on a 55in Roku TV. The R8 is the top Hisense Roku for 2020. It has a bezel-less design, Dolby Vision and full array local dimming, Not one we've tried but well worth test drive.

65in Hisense 65U6G 4K LED TV $750 $700 at Best Buy (save £50)
The U6G is a 4K Quantum ULED TV with 600 nits peak brightness and full array dimming across 60 local zones. You also get support for HDR10, HDR 10+ and Dolby Vision, as well as Android TV to display your favourite apps.

85in Hisense 85H6570G 4K HDR TV $1700 at Best Buy
The H65 is a mid-ranged LCD TV that happens to come in extra large. It supports Dolby Vision has an Android TV OS which means access to thousands of apps. There's also Google Assistant and Chromecast built-in.

100in Hisense 100L5 $4000 $3000 at Amazon (save $1000)
This laser TV offers a complete home projector system in a box. The price includes a wall-mountable ALR screen and the projector has a 30W sound system built in. Bring on the popcorn...

Our verdict

If you can find a hefty discount, a Hisense TV makes a lot of sense. With 4K Hisense TVs pretty cheap already, any discount could have you picking one up for as little as a couple of hundred quid, and at a pretty decent screen size too. Not many TV brands are reaching those prices, that’s for sure. 

All Hisense TVs in the US are built on the Android smart TV platform or Roku TV, offering Amazon Prime Video, Netflix and Disney Plus, and featuring at least two HDMI inputs compatible with 4K/60fps. So, they're not short on the necessary tech or features, either.

In the UK, there are a few mid-rangers with just the VIDAA U OS and Freeview Play. For those, you may need to use a media streamer to get more app access. Otherwise, we think the UK Roku TV experience through Hisense is excellent.

While the 2020-21 ULED models have yet to impress us in review, they look an excellent bet for value when buying a TV in an extra large panel size, i.e. 75in and beyond. The L5 laser TV projectors also offer some of the best prices around for an all-in-one big screen experience.

Based on our more recent reviews, if you're on more of a budget than the big-name brands will allow, having a Hisense TV on your shortlist might not be a bad idea at all.


Looking for Samsung, Sony, LG and the rest? Take a look at our best TVs.

Keep your eyes sharp for a bargain on our best TV deals page.

Dan is a staff writer at What Hi-Fi? and his job is with product reviews as well as news, feature and advice articles too. He works across both the hi-fi and AV parts of the site and magazine and has a particular interest in home cinema. Dan joined What Hi-Fi? in 2019 and has worked in tech journalism for over a decade, writing for Tech Digest, Pocket-lint, MSN Tech and Wareable as well as freelancing for T3, Metro and the Independent. Dan has a keen interest in playing and watching football. He has also written about it for the Observer and FourFourTwo and ghost authored John Toshack's autobiography, Toshack's Way.

  • nshakesp
    Can't comment on anything but what I've bought but just purchased the Hisense 43AE7400FTUK for £379 from Richer sounds (6 year warranty pushes me towards them, although Costco are offering it at £329 with 5 years which I'd have gone for but don't have a Costco card), excellent TV, crisp visuals / colours and decent sound, can't comment on the smart features as don't use them but for a telly for watching + listening for this money you can't fail in my book.