Apple’s AirPods represent a cord-cutting ideal for the company. Since removing the headphone jack from its 2016 smartphones the iPhone 7 and iPhone 7 Plus, and leaving that situation unchanged with the new iPhone 8, iPhone 8 Plus and iPhone X, Apple is hoping the £160 AirPods - its first ever wireless in-ear headphones - will set a new benchmark for the product category.
The AirPods are certainly a tempting prospect. They boast unique features and functionality, including super-quick pairing thanks to Apple's W1 wireless chip, the ability to activate Siri with just a simple tap of one of the earbuds and infrared sensors that allow them to stop and start music when they're removed from your ears.
But the AirPods aren't without competition. A number of manufacturers have produced or are in the process of producing their own cord-cutting in-ear buds. While they may not have all the features of the AirPods, they're still worth investigating for their quirks. Some even sound great. You don't have to take our word for it, though. Have a look below and see for yourself.
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Tested at £200
The first pair of wireless in-ear headphones we've truly enjoyed enough to give five stars, the Sony WF-1000X have great sound quality, with impressive levels of detail and clarity.
They don't skimp on functions, either. Alongside a built-in microphone and a button-tap-combinations for playback control and activating smart assistants, there's also noise-cancelling support that can use your phone's gyroscope (through its Android or iOS companion app) to work out whether you're standing still or moving, and adjust the level of ambient noise accordingly.
Pretty clever, Sony.
Tested at £230
The Onkyo W800BTs have passed through our testing rooms and emerged with a solid four-star rating thanks to their clear, open sound and very acceptable level of musicality.
What lets them down somewhat is the relative lack of functionality. There's a microphone built into the right earpiece for taking calls and a button for answering, but when it comes to skipping songs or activating voice assistants you will want to look elsewhere.
B&O BeoPlay E8
£260 / due October 2017
The Beoplay E8 earphones are quite a cute little product. Housing a 5.7mm dynamic speaker in each earpiece, with music sent to them via a Bluetooth 4.2 chip, they'll keep playing for four hours before they need to be charged (which is one hour less than Apple's claim for its Airpods).
However, it wants to make up for that shortcoming with 'Transparency Mode', an adjustable setting for noise-cancellation that can be activated by tapping on the left earpiece.
Jabra Elite Sport
£230 / available now
The Jabra Elite Sport are IP67 water resistant, so they can be submerged in up to three feet of water for 30 minutes without alarms, and have an 'audio passthrough' feature to adjust how much of the outside world you can hear while using the earpods.
They also have an in-ear heart-rate monitor which can advise on your recovery and predict your race pace, so are worth a look if you're a wannabe fitness-fanatic.
More after the break
Bose SoundSport Free
$250 / due in October (US only; UK soon)
Bose has also joined the wireless in-ears market, with the 9g buds housing a new antennae system that promises a strong, reliable connection.
The SoundSport Frees are IPX4 rated (water resistant for you sporty lot), have a five-hour battery life, and there's even a "Find My Buds" feature on the Bose Connect App that shows the buds' last location.
Bragi Dash Pro
€350 (approx. £320) / available now
Following the Bragi Dash (unsurprisingly), the Dash Pro keep all the good stuff of the originals - like "gesture interaction" which allows you to customise how they responds to your movement, nodding to accept a phone call or shaking your head to decline it, for example. They also have a built-in fitness tracker (monitored via an app) and even offer 4GB of internal storage for your tunes.
But they can also become a makeshift Babel Fish, with real-time translation courtesy of iTranslate, and auto activity tracking (so they knows if you're running, swimming, or cycling without you having to tell it) that records your stats accordingly.
Anker Zolo Liberty+
$80 (approx. £60) / coming soon
Anker's Zolo Liberty+ are something of a crowdfunding rocketship - they reached $681,939 in one day (easily surpassing Anker's $50,000 goal). So there must be something to like, right?
Convenience is a main factor. Apparently Anker has narrowed down the Bluetooth 5.0 pairing process to one single button-push - a clear challenger to Apple's W1 chip found in the AirPods. Zolo Liberty+ are also set to support all four major digital voice assistants: Apple’s Siri, Amazon’s Alexa, Google Assistant and Microsoft’s Cortana.
While the Kickstarter says shipping begins in November 2017, crowdfunds are notoriously unreliable. We'll have to wait and see whether they becomes readily available then (or if at all).
Tested at £120
The Elxyr Air headphones are almost the opposite to the Onkyo W800BT - their sound quality might be lacklustre, but they have an awful lot of functionality.
Their magnetic charging case means you can easily snap them into place (and since it acts as a 2100mAh external battery pack, you can also charge your phone too). On the headphones themselves are little microphones for making calls, and a button on the side for playback control.
Philips True Wireless SHB4385
€130 (approx. £100) / due November 2017
Announced at IFA 2017, the True Wireless SHB4385 - not the catchiest of names - have a C-fit stability fin to keep them snug in your ears, and can apparently last six hours on a single charge or double that when slotted inside their charging capsule.
They're a part of Philips’s new BASS+ headphones range which, unsurprisingly, focuses on delivering “powerful bass”. But will they hold up? We'll have to wait a little longer to find out...
£170 / available now
As well as tracking your distance, speed, heart-rate and number of calories burned, the Samsung IconX can also carry out the duties of a music player.
The 4GB of built-in storage can hold around 1000 MP3 tracks, while playback functions revolve around tapping or swiping the earbuds.
£150 / available now
Who needs bells and whistles? Something like Earin's M-1 headphones are much more the minimalist's cup of tea: 3.5g in weight, no flashing lights or microphones. Just a neat, one-stop solution to cutting the cord.
Motorola Verve Ones+
Tested at £230
The Motorola Verve Ones+ are a comfortable and snug fit, while their IP57 rating means they can be immersed in 1m of water for 30 minutes without issue. Their compact charging case can also provide charge for up to 12 hours.
For those that might not be taken by their striking orange body, Motorola also has the VerveOne Music Edition in a cool white.
Google Codename Bisto
£TBC / coming soon
Google's rival to the Airpods are coming, powered by its Google Assistant. That's all we know.
The tech giant added a ‘headphones’ product category to its help support page (which has since been removed - but we were too fast for you, Google). What features will it have? How will it sound? All questions for the future, but we'll be ready for it.