Scheduled for release in June, the range starts with the Philips 32PFL9603D, which will retail at £999, and goes up in size and price to a 47PFL9603D, at £1999. There will be 37 and 42in models, too.
The screens have 100 Hz Clear LCD technology on board and boast a claimed 2ms response time, which aims to remove any sign of motion blur.
And these aren't the only coffee-spluttering figures – Philips also claims a colour palette consisting of a mind-boggling 2.250 trillion colours and a dynamic contrast of 30,000:1.
There are four HDMI 1.3a inputs on all the sets, allowing for 1080p/24fps video images, and of course digital Freeview tuners.
Philips' famous ambilight technology is here, with these sets using the latest version – Ambilight Spectra – on two sides of the screen. The sets have also had a fresh design overhaul, as you'll see in the images.
So, due out in June, let's run down those prices again. The 32PFL9603D will set you back around £999, the 37in 37PFL9603D should cost around £1499, Philips' 42PFL9603D will be £1799 and the 47PFL9603D will be £1999.
We'll look to have a review of one of the above models just as soon as we can...
