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TV sale: excellent 43in Samsung 4K TV now just £379

TV sale: Award-winning Samsung 4K TV now just £379
(Image credit: Future / Jack Ryan, Amazon Prime)

If you're looking for an excellent TV deal – or even if you aren't – you'll probably want to know about the one currently being offered on the 43-inch Samsung UE43RU7400 4K TV. 

That's because it is, according to Samsung, technically identical to our favourite – and Award-winning – budget small TV (the very similarly named UE43RU7470) and now available for £220 less than its original £600 RRP.

Very has reduced its price to just £379 (opens in new tab) , which is £50 less than the price other online retailers are selling it for.

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Samsung UE43RU7400 43-inch 4K TV £499 £379 (opens in new tab)
A 2019 model with a 4K panel that supports HDR – and not just vanilla HDR but the superior HDR10+ format – and boasts a copious smart app offering of Netflix, Amazon Prime Video, Apple TV, BT Sport, Now TV and more!

Very does have a slightly delayed stock delivery on the TV, though, so if you can't wait a few weeks the next best price (which still offers you a very decent £170 saving) can be found at Crampton & Moore (opens in new tab).

So what does the UE43RU7400 offer? As you may reasonably expect from a 2019 model, a 4K panel that supports HDR – and not just vanilla HDR but the superior HDR10+ format.

There's a copious smart app offering, too, with the likes of Netflix, Amazon Prime Video, Apple TV, BT Sport and Now TV all present and correct. And, so long as it is technically comparable to the UE43RU7470 we tested, you get class-leading picture quality too. Not bad at all for around £400.


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Becky Roberts
Becky Roberts

Becky is the managing editor of What Hi-Fi? and, since her recent move to Melbourne, also the editor of Australian Hi-Fi magazine. During her eight years in the hi-fi industry, she has been fortunate enough to travel the world to report on the biggest and most exciting brands in hi-fi and consumer tech (and has had the jetlag and hangovers to remember them by). In her spare time, Becky can often be found running, watching Liverpool FC and horror movies, and hunting for gluten-free cake.