The Titan Zeus is a 370in, £1 million TV

British screen manufacturer Titan has unveiled the Zeus TV, one of the largest and most expensive TVs available to buy. It measures a hefty 370 inches – almost the size of a football goal – and costs a cool £1million.

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For such a large sum, you'd expect the Zeus to support 4K technology, and thankfully, Titan has delivered. The Zeus has 65 billion colours and weighs in at nearly a tonne.

Titan says only four Zeus screens will be made, with two having already been pre-sold: one to a British media millionaire, and the other to be built on top of a hotel in Cannes.

For an extra fee, Titan will install your TV and deliver it in a custom built Hummer.

Titan also manufacturers bespoke "mid-range TVs", selling 173 inch sets for just £150,000...

Titan CEO, Anthony Ganjou, said: "We have assembled the best screen technologists in the country to hand build a British-made screen which would not only be the biggest but the most the extraordinary ever conceived."

"Following the interest in the launch of our ultra high-end 173 inch domestic screens, we decided to create something iconic and the team spent six months building the million pound screen."

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by Max Langridge

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Max is a staff writer for What Hi-Fi?'s sister site, TechRadar, in Australia. But being the wonderful English guy he is, he helps out with content across a number of Future sites, including What Hi-Fi?. It wouldn't be his first exposure to the world of all things hi-fi and home cinema, as his first role in technology journalism was with What Hi-Fi? in the UK. Clearly he pined to return after making the move to Australia and the team have welcomed him back with arms wide open.