The Samsung S95D QD-OLED TV will almost certainly have a 3000-nit panel

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Samsung Display has announced a 3000-nit QD-OLED panel

A prototype QD-OLED TV standing on a desk with two people pointing at the screen
(Image credit: Samsung Display)

We are expecting Samsung Electronics to announce at least some of its new 2024 TVs tomorrow at CES, but we now have a very good idea of what to expect courtesy of a single paragraph buried deep in the latest press release from Samsung Display, the panel-producing arm of Samsung.

Said paragraph states that Samsung Display has developed a third-generation QD-OLED panel that is capable of producing 3000 nits of brightness. That's a huge 1000-nit increase in brightness over the second-gen QD-OLED panel featured in models such as the Samsung S95C and Sony A95L.

Samsung Display states that the massive jump in brightness is thanks to 'advanced panel drive technology and artificial intelligence', and that 'each RGB color also sees a significant increase in brightness, approximately 50% more compared to last year’s version'.

Here's everything you need to know about QD-OLED

And here's a complete explainer on nits

Tom Parsons
Tom Parsons

Tom Parsons has been writing about TV, AV and hi-fi products (not to mention plenty of other 'gadgets' and even cars) for over 15 years. He began his career as What Hi-Fi?'s Staff Writer and is now the TV and AV Editor. In between, he worked as Reviews Editor and then Deputy Editor at Stuff, and over the years has had his work featured in publications such as T3, The Telegraph and Louder. He's also appeared on BBC News, BBC World Service, BBC Radio 4 and Sky Swipe. In his spare time Tom is a runner and gamer.