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Philips launches 8804 4K TV range with B&W sound system

Philips launches 8804 4K LCD TV range with Bowers & Wilkins speaker system

Philips launched 903, its first 4K OLED TV range with Bowers & Wilkins audio in 2018, and it now boasts a B&W-equipped 4K LCD TV line.

The 8804 Series, available in 65in (65PUS8804), 55in (55PUS8804) and 50in (50PUS8804) screen sizes features a 50W, 2.1 channel set-up designed by the British speaker manufacturer. The system's two front-firing drivers are hidden beneath a cloth speaker grille designed by Kvadrat, the Danish textiles company.

The LCD TV range gets Philips' trademark three-sided Ambilight, three HDMI inputs, Philips' P5 Perfect Picture Processing and Micro Dimming Pro technology.

There's also a super narrow two-tone bezel that runs around the edge of the screen.

All models are powered by the Android TV Pie operating system, boast Google Assistant built-in and support 'Works with Alexa'.

This new range ticks virtually all the HDR boxes too, with Dolby Vision (and Dolby Atmos), HDR 10+ and HLG support all included.

Philips claims the 8804 series uses the same B&W speaker system found in its five-star 55OLED903, so we're expecting big things when the range goes on sale during the first half of 2019. Pricing is still to be confirmed.

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Andy Madden

Andy is Deputy Editor of What Hi-Fi? and a consumer electronics journalist with nearly 20 years of experience writing news, reviews and features. Over the years he's also contributed to a number of other outlets, including The Sunday Times, the BBC, Stuff, and BA High Life Magazine. Premium wireless earbuds are his passion but he's also keen on car tech and in-car audio systems and can often be found cruising the countryside testing the latest set-ups. In his spare time Andy is a keen golfer and gamer.