We've done a few big screen TVs in our time. We know plenty of people see a 50in set as on the large side, 65in even more so, and even we baulked at the 103in Panasonic, complete with mini-crane.
With two screens measuring 72 feet high by 160 feet wide, and two more measuring 29 feet high by 51 feet wide, the four-sided screen is now recognised as the largest HD displays in the world.
Weighing 600 tonnes, the screens are suspended 90 feet directly over the centre of the playing surface and stretch from nearly one 20-yard line to the other (if you know what that means).
With a total viewing area of 11,393 square-feet, the Diamond Vision display is equal to 3,268 52in televisions, and has 10,584,064 LED lights. Eco-friendly, it ain't.
More after the break
"We're extremely proud of our world-class Mitsubishi Electric Diamond Vision screen,” said Dallas Cowboys' owner Jerry Jones.
“We have designed everything about Cowboys Stadium to provide an unequalled experience for our fans, and this screen is the centerpiece of what we have created for them,” he continued.
Surely if you're at the game, you should be watching the pitch? But hey, what do we know... other than those are massive, massive, massive screens.