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Apple launches Apple Store app for iPhone

Apple's Apple Store app for iPhone

Apple has launched the Apple Store app for iPhone in the UK.

The app allows you to browse products and stores, customise your purchase and book appointments with Apple's product gurus at the Genius Bar.

Apple Store doesn't allow you to buy directly but does allow you to customise and reserve your product.

You can also browse Apple stores, check opening hours, find out about workshops and events, and sign-up to the company's One to One service.

The Apple Store app is available today to download for free from the App Store.

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Joe Cox

Joe is Content Director for Specialist Tech at Future and was previously the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across print and online for more than 15 years, writing news, reviews and features. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung, reported from CES, the Bristol Show and Munich High End for many years, and provided comment for sites such as the BBC and the Guardian. In his spare time he enjoys mixing vinyl and cycling.