Apple's Apple Store app for iPhone
The app is now available in the UK and allows you to customise products, find your local store and book appointments at the 'Genius Bar'

Apple has launched the Apple Store app for iPhone in the UK.

The app allows you to browse products and stores, customise your purchase and book appointments with Apple's product gurus at the Genius Bar.

Apple Store doesn't allow you to buy directly but does allow you to customise and reserve your product.

You can also browse Apple stores, check opening hours, find out about workshops and events, and sign-up to the company's One to One service.

The Apple Store app is available today to download for free from the App Store.

More after the break

Follow on Twitter.Join us on Facebook.