Apple iOS accounts for 65% of smartphone app traffic

Apple iPhone 4

The first monthly data from GSMA and comScore shows that 8.8 million of UK mobile owners used their mobile network to access an app that connected to the internet.

65% of these users were using Apple iOS, with 31% using Google Android. This only refers to iOS devices that connect via the operator networks, so does not include the iPod Touch or connections made over wifi.

From the 8.8 million unique users of 'connected mobile applications' in April this year, 6.4 million were using iOS.

The most popular app (by total unique visitors) was Google Maps, with 6.4m users, followed by Yahoo! Weather, 3.6m, and Facebook, 3.5m.

Other apps in the top 20 include Sky Sports Live Football Score Centre, Shazam, Sky+, iMDb Movies and TuneIn Radio.

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Joe Cox
Content Director

Joe is Content Director for T3 and What Hi-Fi?, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for more than 15 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff, and the Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).