Aldi is no stranger to taking on the big players when it comes to the supermarket business in the UK, with its promise of low prices a popular means of enticing customers into its stores. But now it has set its focus on a new market.

From August 7th, bargain hunters will be able to get their hands on Aldi's first own-brand smartphone with the Medion Life E4001 due to hit the shelves. And in keeping with the chain's budget model, the device is  a mere £80 to buy.

The Android 4.0-powered handset – developed in conjunction with German electronics firm Medion – has a 4in display, MP3 player, FM radio, 2.0MP digital camera and 4GB of internal memory, with Bluetooth 2.1 and wi-fi connectivity.

It'll also come with a 1GHz dual core processor, 4GB micro SDHC memory card (expandable up to 32GB) and 512MB of RAM, with a 1300mAh battery designed to offer 180 minutes' talk time and up to 130 hours on standby.

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Al ears's picture


Sounds good if you want a very basic device or a second phone as 'backup', however I'd still pay a bit extra for the Moto G which leaves it standing spec-wise.