The best early Black Friday OLED TV deals 2025: top savings on five-star sets we've fully reviewed

Deals
By Contributions from last updated

Great savings on the top-scoring OLED TVs we have tried and tested, from 42-inch to 77-inch models

Panasonic Z95B 65-inch OLED TV
(Image credit: What Hi-Fi? / Netflix, NASCAR: Full Speed)
Jump To:

If you’re thinking about pulling the trigger on that new OLED TV purchase you’ve been putting off all year, but are keen to get the best price possible, then you’re in the right place.

In this guide our team of home cinema experts are on hand offering their curated picks of the best OLED TV deals they spotted on sets we’ve fully tested and recommend, even at full price.

We make sure every deal is price checked to make sure it’s the lowest available right now and that it hasn’t been cheaper in the recent past – so you can trust our buying advice.

So, if you’re not sold on any of the current deals in this guide, make sure to keep checking back regularly as we’re expecting a fresh wave of them to appear in the not too distant future.

You can also get in touch with the team in the comment section below if there’s a specific set you’re interested in and we’ll do our best to accommodate your request.

Editor's picks

42-inch OLED TV deals

LG C5 42-inch ( OLED42C5)
LG C5 42-inch ( OLED42C5): was £1,399 now £849 at Peter Tyson

The 42-inch LG C5 is the best small OLED TV we’ve tested offering flawless gaming specifications and a solid, immersive picture. Just make sure to budget for a soundbar with it as the TV’s speakers are distinctly average.

Read our LG C5 42-inch review

View Deal

48-inch OLED TV deals

Samsung S90F 48-inch (QE48S90F)
Samsung S90F 48-inch (QE48S90F): was £1,399 now £949 at Peter Tyson

The Samsung S90F is an excellent OLED TV, especially the 48-inch model, which offers excellent gaming features and a punchy bright picture that will delight most people. Just be aware its speakers are a little on the quiet side.

Read our Samsung S90F 48-inch review

View Deal
Panasonic Z90B 48-inch (TV-48Z90BEB)
Panasonic Z90B 48-inch (TV-48Z90BEB): was £1,500 now £1,099 at Richer Sounds

The 48-inch Panasonic Z90B is a What Hi-Fi? Award winner for a reason. Of all the 48-inch OLEDs we’ve tested it offers the best picture and audio quality, making it the perfect option for serious movie fans that are short on space.

Read our Panasonic Z90B 48-inch review

View Deal

55-inch OLED TV deals

LG C5 55-inch (OLED55C5)
LG C5 55-inch (OLED55C5): was £1,900 now £1,049 at Peter Tyson

The 55-inch LG C5 was one of the first new OLEDs we tested this year and it remains one of 2025’s best, offering excellent gaming specifications, solid picture quality, stellar app support and good, by TV standards, audio. If you’re looking for a well rounded performer this is the one to get.

Read our LG C5 55-inch review

View Deal
Sony Bravia 8 II 55-inch ( K55XR8M2)
Sony Bravia 8 II 55-inch ( K55XR8M2): was £2,499 now £1,699 at Sevenoaks Sound and Vision

It’s not cheap, even on a deal, but the Sony Bravia 8 II is the best premium OLED we’ve reviewed this year. So much so, that we gave it a What Hi-Fi? Award. If you want the best picture and audio quality possible on an OLED this is the one to get.

Read our Sony Bravia 8 II 55-inch review

View Deal

65-inch OLED TV deals

LG C5 65-inch (OLED65C5
LG C5 65-inch (OLED65C5: was £2,699 now £1,499 at Peter Tyson

The 65-inch LG C5 is a fantastic all-rounder. Offering a bright, punchy, but never overbaked picture, excellent gaming features and solid app support it’s all the OLED most people need. At its current price it’s also one of the best options right now when it comes to value for money.

Read the full LG C5 review

View Deal
Sony Bravia 8 II (K65XR8M2)
Sony Bravia 8 II (K65XR8M2) : was £2,999 now £2,099 at Richer Sounds

If you’re after the best picture quality possible then the Sony Bravia 8 II is the best option right now. Sure, even with current deals, it is slightly more expensive than many rivals, but it is the top performer you can get. So if you’re a cinephile or serious movie fan, we think it’s worth the added investment.

Read our Sony Bravia 8 II 65-inch review

View Deal
LG G5 65-inch (OLED65G5)
LG G5 65-inch (OLED65G5): was £3,299 now £2,049 at Peter Tyson

The LG G5 is the best premium OLED from LG we’ve seen in quite some time and a better option for gamers than the Bravia 8 II thanks to its inclusion of four full speed HDMI 2.1 inputs. And at its current price it’s also fantastic value (by premium OLED TV standards).

Read our LG G5 65-inch review

View Deal

77-inch OLED TV deals

Philips 77OLED809 2024 OLED TV £3299 £1699 at Richer Sounds (save £1550)

Philips 77OLED809 2024 OLED TV £3299 £1699 at Richer Sounds (save £1550)
The 77-inch OLED809 should perform very similarly to the 65-inch model, which received the full five stars in our review, but those extra 12 inches of screen real estate ought to make it feel much more cinematic. As with the other models, you can expect a punchy, vibrant picture performance, good sound (by TV standards) and support for all of the latest gaming features across the two HDMI 2.1 sockets.

View Deal
LG C5 77-inch (OLED77C5)
LG C5 77-inch (OLED77C5): was £3,799 now £2,399 at Peter Tyson

Bigger is always better right? If you agree with that sentiment then we’d suggest checking out the 77-inch LG C5. The set shares the same core DNA as its smaller siblings and has had a hefty sum knocked off its price thanks to this stellar deal.

View Deal

When's the best time to buy an OLED TV?

OLED TV prices go up and down throughout the year in general. As an added layer of complexity there's also usually a prolonged overlap where older models remain on sale at discounted prices after their successors have launched. So it's not always easy to know when to pull the trigger on your purchase.

In general we advise people to keep an eye on a specific set we've tested that has caught their eye and jump when they see a price that meets their specific budget and needs. Though if you're an avid deal hunter we often see the best prices appear during sales events such as Black Friday or Cyber Monday.

It's also worth keeping an eye on specialist retailers who tend to follow the same sales patterns as their big retail rivals, but also drop sporadic flash deals throughout the year.

MORE:

Check out our pick of the best LG OLED TVs

Not wedded to OLED? Head over to the best TV deals

The magic of Dolby Vision HDR explained

Alastair Stevenson
Alastair Stevenson
Editor in Chief

Alastair is What Hi-Fi?’s editor in chief. He has well over a decade’s experience as a journalist working in both B2C and B2B press. During this time he’s covered everything from the launch of the first Amazon Echo to government cyber security policy. Prior to joining What Hi-Fi? he served as Trusted Reviews’ editor-in-chief. Outside of tech, he has a Masters from King’s College London in Ethics and the Philosophy of Religion, is an enthusiastic, but untalented, guitar player and runs a webcomic in his spare time. 

With contributions from

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.