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Cello iViewer review

Sold exclusively through Marks & Spencer, Cello's iViewer offers little in the way of visual thrills Tested at £500.00

What Hi-Fi? Verdict

A properly mediocre TV is a rare thing in the modern market. Here’s one


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    Built-in iPlayer service, plus other online features


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    Everything else

To paraphrase that famous advertising campaign, this isn't just a television – it's a Marks and Spencer television.

A clever one, too: the iViewer (made by Cello, and sold exclusively through M&S (opens in new tab)) is a web-friendly 32in design, so show it a decent broadband supply, via ethernet or an optional wi-fi dongle, and you'll soon be streaming video from the iPlayer, YouTube and selected online ‘channels', including that of our sister magazine, Autocar.

As of June, it'll add Sky Player support: in the meantime, DLNA compatibility means you can share content with a suitable PC on your network.

So far, so flexible. But the iViewer's picture and sound quality swiftly undermine its appeal. Pictures suffer from a permanent drizzle of noise regardless of source.

Smearing and stability issues
Motion has smearing and some stability issues, and even when watching the iPlayer on the highest-performance mode through a wired, high-speed broadband connection, images suffer from blocking and, on occasion, very poor lip-sync.

Of course, online content can often look poor on a TV screen. The problem is that the iViewer's fundamentals – its screen, scaling and video processing – simply aren't good enough.

If you've got a flat TV and simply want to upgrade it to online viewing, add a Sony BDP-S370 Blu-ray deck instead: it'll do a much better job.

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What Hi-Fi?, founded in 1976, is the world's leading independent guide to buying and owning hi-fi and home entertainment products. Our comprehensive tests help you buy the very best for your money, with our advice sections giving you step-by-step information on how to get even more from your music and movies. Everything is tested by our dedicated team of in-house reviewers in our custom-built test rooms in London and Bath. Our coveted five-star rating and Awards are recognised all over the world as the ultimate seal of approval, so you can buy with absolute confidence.

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