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Woodford Design unveils new Lightning cable for Apple devices

UK-based Woodford Design has launched its new cable for Lightning-equipped, 8-pin Apple devices, which has been fully certified by the Cupertino tech giant and is future-proofed against iOS updates.

The firm, which designs and manufacturers accessories for iPhones and iPads, is among a number to have taken to Kickstarter in recent months to successfully fund the development of its latest product.

MORE: 10 of the best AV Kickstarter projects

Built using silver anodised aluminium, the 1m/3ft cable is woven for strength and to reduce tangling. It comes with a built-in cable tidy and is compatible with all Lightning-equipped 8-pin Apple devices.

After reaching its initial fundraising target of £10,000 in just five days, Woodford Design has now gone past its first stretch target of £15,000 that'll see two additional colour choices produced for the cable.

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A second stretch target of £40,000 is now in place, with the Kickstarter campaign currently standing at £23,000 with 17 days to go. If that's successful, a charging indicator light will then be implemented.

It's anticipated that the first Quickdraw Lightning Cables will start shipping from August, with Woodford Design offering a cable to those who pledge £15 or more with free international shipping on top.

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The success of Woodford Design's Kickstarter campaign comes after a number of other AV successes on the crowdfunding platform, including Neil Young's PonoMusic high-res music service.

PonoMusic attracted more than $6m of funding after setting an initial target of just $800,000. Musaic, a London-based start-up firm, also gained Kickstarter success for its new multi-room hi-fi system.

MORE: Kickstarter launch for Neil Young's PonoMusic high-res service

by Pete Hayman

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Pete was content editor on What Hi-Fi?, overseeing production and publication of digital content. In creating and curating feature articles for web and print consumption, he provided digital and editorial expertise and support to help reposition What Hi-Fi? as a ‘digital-first’ title; reflecting the contemporary media trends. He is now a senior content strategist.