New Apple TV box rumoured for September release

UPDATE 31.07.15

We had expected news of a new Apple TV box at Apple's Worldwide Developers Conference in June (see story below), but with Apple concentrating instead on the launch of its new music streaming service, that didn't happen. Now Buzzfeed is reporting that the new box will definitely be unveiled in September, alongside the new iPhones.

The big upgrade will be Siri voice control, as well as a slimmer chassis, Apple's new A8 chip, more onboard storage and a new operating system.

After last week's news reports of an Apple streaming video service, it now looks likely we'll see a new Apple TV box - with the Apple Worldwide Developers Conference in June the likely date for the big reveal.

Apple dropped the price of the existing Apple TV box to £59 at the Apple Watch launch, so expect a new, higher-spec box to come in at a higher price point.

Apple's WWDC is likely to take place in June, with Apple expected to reveal iOS 9 alongside new Mac software. An Apple TV box complete with a new TV streaming service now looks like a solid bet, too.

Joe Cox
Content Director

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff and The Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).